Team Rubicon
Team
Rubicon
A brand that's built to serve.
Team Rubicon serves communities struck by disaster–mobilizing highly skilled veterans to help prepare, respond, and recover. Now, as a rapidly expanding brand, the key is to maintain authenticity while expanding awareness.
Company
Team Rubicon
Product
Branding, marketing
Industry
Non-profit: Disaster response
Year
2019
A brand that's built to serve.
Team Rubicon serves communities struck by disaster–mobilizing highly skilled veterans to help prepare, respond, and recover. Now, as a rapidly expanding brand, the key is to maintain authenticity while expanding awareness.
Company
Team Rubicon
Product
Branding, marketing
Industry
Non-profit: Disaster response
Year
2019
A brand that's built to serve.
Team Rubicon serves communities struck by disaster–mobilizing highly skilled veterans to help prepare, respond, and recover. Now, as a rapidly expanding brand, the key is to maintain authenticity while expanding awareness.
Company
Team Rubicon
Product
Branding, marketing
Industry
Non-profit: Disaster response
Year
2019
“We have a saying at Team Rubicon; If Americans treated one another like they do after disasters, we’d live in a truly special place.”
JAKE WOOD
TEAM RUBICON CEO & CO-FOUNDER
Identity –
Branding + Structure
Team Rubicon’s branding harbors profound emotional significance to its members; these men and women not only wear it on their backs but also get it tattooed. When a volunteer receives their first grey shirt, there’s no understating the weight of that moment. The shirts carry the dual purpose of functionality in the field and direct brand interaction when volunteers write their name on the nameplate. To match the dynamic array of content volunteers would often create, we created a design system that unifies common brand elements. Branding then became a better platform to enforce brand standards and enhance messaging.
Identity –
Branding + Structure
Team Rubicon’s branding harbors profound emotional significance to its members; these men and women not only wear it on their backs but also get it tattooed. When a volunteer receives their first grey shirt, there’s no understating the weight of that moment. The shirts carry the dual purpose of functionality in the field and direct brand interaction when volunteers write their name on the nameplate. To match the dynamic array of content volunteers would often create, we created a design system that unifies common brand elements. Branding then became a better platform to enforce brand standards and enhance messaging.
Identity –
Branding + Structure
Team Rubicon’s branding harbors profound emotional significance to its members; these men and women not only wear it on their backs but also get it tattooed. When a volunteer receives their first grey shirt, there’s no understating the weight of that moment. The shirts carry the dual purpose of functionality in the field and direct brand interaction when volunteers write their name on the nameplate. To match the dynamic array of content volunteers would often create, we created a design system that unifies common brand elements. Branding then became a better platform to enforce brand standards and enhance messaging.
FM/01-19 –
The Field Manual
Buy-in was essential for Team Rubicon’s audience and we decided that branding hammering was over. We would positively motivate our audience to participate in what we had created. In doing so, we discovered they were eager to participate and enforced brand standards amongst themselves. We included imagery of influential volunteers and relied on the permanent nature of print (not to mention the book is huge). In addition to happy volunteers, partner organizations became more motivated to work with our internal teams.
FM/01-19 –
The Field Manual
Buy-in was essential for Team Rubicon’s audience and we decided that branding hammering was over. We would positively motivate our audience to participate in what we had created. In doing so, we discovered they were eager to participate and enforced brand standards amongst themselves. We included imagery of influential volunteers and relied on the permanent nature of print (not to mention the book is huge). In addition to happy volunteers, partner organizations became more motivated to work with our internal teams.
FM/01-19 –
The Field Manual
Buy-in was essential for Team Rubicon’s audience and we decided that branding hammering was over. We would positively motivate our audience to participate in what we had created. In doing so, we discovered they were eager to participate and enforced brand standards amongst themselves. We included imagery of influential volunteers and relied on the permanent nature of print (not to mention the book is huge). In addition to happy volunteers, partner organizations became more motivated to work with our internal teams.
Campaign –
Fast, Effective Messaging
Team Rubicon’s branding harbors profound emotional significance to its members; these men and women not only wear it on their backs but also get it tattooed. When a volunteer receives their first grey shirt, there’s no understating the weight of that moment. The shirts carry the dual purpose of functionality in the field and direct brand interaction when volunteers write their name on the nameplate. To match the dynamic array of content volunteers would often create, we created a design system that unifies common brand elements. Branding then became a better platform to enforce brand standards and enhance messaging.
Campaign –
Fast, Effective Messaging
Team Rubicon’s branding harbors profound emotional significance to its members; these men and women not only wear it on their backs but also get it tattooed. When a volunteer receives their first grey shirt, there’s no understating the weight of that moment. The shirts carry the dual purpose of functionality in the field and direct brand interaction when volunteers write their name on the nameplate. To match the dynamic array of content volunteers would often create, we created a design system that unifies common brand elements. Branding then became a better platform to enforce brand standards and enhance messaging.
Campaign –
Fast, Effective Messaging
Team Rubicon’s branding harbors profound emotional significance to its members; these men and women not only wear it on their backs but also get it tattooed. When a volunteer receives their first grey shirt, there’s no understating the weight of that moment. The shirts carry the dual purpose of functionality in the field and direct brand interaction when volunteers write their name on the nameplate. To match the dynamic array of content volunteers would often create, we created a design system that unifies common brand elements. Branding then became a better platform to enforce brand standards and enhance messaging.
PRODUCT & PARTNERSHIP
Patches, collaborations, challenge coins, and tools in the field. The product we create builds trust, loyalty, and expands the brand.
